https://www.isawostoupal.com/about daily 0.75 2021-11-15 https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fc7ce3f0c1192064a07b73d/1606929995587/ About https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/6192a9fb3156d70bb1928ba4/1637001724810/tempImagekqw9AM.jpg About https://www.isawostoupal.com/design daily 1.0 2021-11-03 https://www.isawostoupal.com/tennis daily 0.75 2021-11-15 https://www.isawostoupal.com/contact daily 0.75 2021-11-15 https://www.isawostoupal.com/josh-ferdico daily 0.75 2021-11-03 https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd18f1bb1f6926771510ee5/1607569194637/ Josh Ferdico - LOGO From the beginning, Josh wanted a logo mark that showed what he does for a profession without completely spelling it out. One word that created inspiration through this logo is perspective. Photographers create a perspective in their work that forces the viewer to perceive the environment a certain way. This logo consists of Josh’s initials with perspective on it. The inside of the logo is transparent so you are able to not only see his mark, but his work through it. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd1960eb91f50015ee852ed/1607570980869/ Josh Ferdico - TYPEFACE The typeface chosen to represent the brand is Rubik. This font was chosen because it does not over power the logo when used underneath and comes in a variety of weights. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd19140fec2791e31011449/1607570177503/ Josh Ferdico - COLOR PALETTE A black and white color scheme was chosen to let Josh’s photography do all the talking. This allows every color to be seen in its true form without having to compete. Along with the black and white scheme, the mark can be varied to 80% opacity to further not distract from the photographs. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd194408ba64b78df500a96/1607570533638/Black+Front.png Josh Ferdico - BUSINESS CARD Josh is anything but average. He is an exceptional photographer and stands out from the rest of the profession. I have designed his business cards to reflect that uniqueness he holds. The square shape of the card makes them stand out from any stack. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd19f891693665fc7cdde70/1607573452834/ Josh Ferdico SPORTS PHOTOGRAPHY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd19f60ad61ab583186ac11/1607573443507/ Josh Ferdico EVENT PHOTOGRAPHY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd19fd5133bcb3b889a0b6c/1635971382157/ Josh Ferdico CANDID PHOTOGRAPHY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd1a069b1f692677153b842/1607573656211/ Josh Ferdico MERCHANDISE PHOTOGRAPHY https://www.isawostoupal.com/blm-1 daily 0.75 2021-11-03 https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f2725cb14268c3880f91/1607660156790/ BLM - In June 2020, I spent my time raising awareness and money for Black Lives Matter by using my artistic abilities. Every drawing commission that I completed, I drew for the cause and donated 100% of the proceeds to a number of black lives matter organizations. #blacklivesmatter is such an important movement in our country. Knowing all of us can play a role, my inspiration was to express it through art and imagery. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f43661e42a1f6cad9f8d/1607660829533/ BLM SASHA’S PRETTY KITTY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f9f3a3ffdf15f09f0c8f/1607662336370/ BLM POST https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2fa2f23985a28316dda46/1607662392576/ BLM STORY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f2e9ac07166e866180cc/1635971032455/ BLM SARAH WITH FRIENDS https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f5ac5aa3b43e7923ecf2/1607660994564/ BLM KATHRYN WITH KITTY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f9de6556533973a44f15/1607662387199/ BLM - STORY STORY https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f5297934c221fedf56cb/1607660962468/ BLM SARAH LOVES PINK https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f3672662933f59d041b4/1607660579742/Dex+BLM%402x.png BLM DEXTER LOOKING CUTE https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd2f2c59c057e514ffa6324/1607660358656/ BLM BRENDA IN AUSTRALIA https://www.isawostoupal.com/curl-jam daily 0.75 2021-11-03 https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcbfa851e1a4d7de114cd25/1607537925492/ Curl Jam CURL JAM WHITE SMILE MASK https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcd3de12fa8bc6bcdf5bd26/1607286248408/Word+Mark+CJ%402x.png Curl Jam - WORD MARK The word mark with the team name on it would be a secondary to the logo. This mark can also be used on merchandise and still carry the same weight of the message that the original logo holds. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcbf9ad2bc78848529ed809/1607537933529/ Curl Jam CURL JAM BUTTON https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcbfb9f83d2ac65ccfd87ec/1635971323431/ Curl Jam CURL JAM T-SHIRT https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcbf87c0ab5d62febdc41ea/1607537930719/ Curl Jam CURL JAM SWEATSHIRT https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd116c2a58a9a00e5cd1618/1607538382474/ Curl Jam https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcbfad9fe657040d57bd3b1/1607537936483/ Curl Jam CURL JAM BLACK SMILE MASK https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fcd3da783d2ac65cc1f789a/1607286197509/ Curl Jam - LOGO The main graphic of Curl Jam is inspired from the curling rings on the ice in curling and Pearl Jam tour buttons from the 1990s. A radial design was important to the team because they wanted to wear hockey jerseys while on the ice. I used the curling rings and stone to create a radial graphic. The negative space allowed me to place the team name and other elements on the graphic. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd116a9912b176a3130fb0b/1607538356346/ Curl Jam https://www.isawostoupal.com/vergine-wine daily 0.75 2020-12-11 https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd3208b74fad65e1afb8091/1607677758792/ Vergine Wine Water Bottle https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd3204d5c73f652afafa1fd/1607677758796/ Vergine Wine Tennis Ball Sticker https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd31caa2a45ca26c0f93a66/1607677758784/ Vergine Wine - FRONT LABEL The moscato grapes are harvested at the end of August and beginning of September, which is the Virgo Season. I chose the name Vergine because it is the Italian name for the Virgo. This Moscato has a hint of peach and strawberry in it, so the colors used are pink and orange in a gradient. To contrast these vibrant colors, I chose a light blue for the second smaller label. The hexagonal shape stands out from other wines on shelves with rectangular labels. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd31cf874fad65e1afb438d/1607677758789/Vergine+Back%402x.png Vergine Wine - BACK LABEL The back label takes the same shape as the front, but comes together as a whole shape. Regulatory information covers the back label without being too overwhelming. Size of bottle and alcohol percentage are seen enlarged to make it easier to find. https://www.isawostoupal.com/gillette-advertisement daily 0.75 2020-12-11 https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd337a823985a283172d363/1607677894287/ Gillette Advertisement - POSTER Gillette’s main color with branding is a dark navy blue. For their slogan in the bottom right corner to contrast with the rest of the poster, I chose a bright orange and yellow gradient as the background. Within this gradient, there is the Gillette razor and its shadow casting behind. Because Gillette wanted to reintroduce their brand as “The Best a Man Can Get”, I wanted to subtly show that their razors have always cased a shadow of first place. https://static1.squarespace.com/static/5f4e7098482c5031adbe18e5/t/5fd337dd9dc57d56aa51e092/1607677980579/ Gillette Advertisement - IN USE This poster will be used to reach millennial men on their way to work in larger cities. To contrast the grey and neutral colors that are found in city streets, I will be utilizing the vibrant background. These colors will grab the viewers attention while they wait for the bus or cross a street. This poster will be backlit to provide a more lively look.